Restaurant.com Puts its Own Spin on Group-Buying and Presents a 90-Percent off Daily Deal ‘Flipped’ by CEO
Diners Say “WOW” to Unprecedented Group Savings Made Available at Restaurant.com
September 30, 2010
Arlington Heights, Ill., Sept. 30, 2010—As more savings-savvy consumers enjoy the discounts offered by group-buying sites, Restaurant.com announced today that it has launched its first-ever daily deal by offering consumers 90-percent off the site’s already discounted restaurant gift certificates. By visiting www.Restaurant.com/DailyDeal and using the promo code “WOW,” consumers will have only one day to save. The deal, which will make $25 gift certificates priced as low as one dollar, will only be processed once a pre-determined amount of hungry savers participate in the offer.
“We have been helping customers save money while filling tables in restaurants for over a decade. As daily deal and group-buying coupon sites launch onto the social commerce scene, more consumers have the chance to enjoy the local businesses in their communities,” said Cary Chessick, president and CEO of Restaurant.com and industry veteran. “We wanted to give our loyal customers and their friends and family the thrill of a fun, time-stamped, one-day mega deal, which lets them choose from any one of our 15,000 participating restaurant partners nationwide. We hope everyone has as much fun participating in the offer as we did creating it.”
Consumers can participate in Restaurant.com’s first-ever daily deal and watch the mass amount of savings unfold by visiting www.Restaurant.com/DailyDeal and explore the site by viewing one of the largest selections of restaurant discounts available on the web. In addition to the $25 denomination, the 90-percent discount offer is valid on all Restaurant.com gift certificate denominations, which include $10, $50, $75 and $100 certificates. For example, a $100 gift certificate that typically costs $40 is available for as little as $4 through the daily deal. To apply the savings, consumers simply use the promo code “WOW” at checkout.
The Restaurant.com daily deal site features a real-time counter that keeps track of the money participants have saved and the time remaining to take advantage of the unprecedented deal, which is available from 12:01 am to 11:59 pm PDT on Sept. 30. Participants are encouraged not to stress over whether enough people will participate in the offer to activate the 90-percent savings because Restaurant.com set the “flipping point” for activation to “one.” In addition, the deal was promptly flipped when Chessick took it upon himself to purchase the first certificate once the deal went live.
“In creating our first-ever time-stamped, group-inspired deal we set the threshold to ‘one’ because we wanted to ensure that everyone could celebrate the savings and take advantage of the offer.” said Chessick. “Restaurant.com is known for offering deals every day and for allowing diners to embrace the spontaneous and frequent nature that makes a dining experience social.”
Once diners make their purchase though www.Restaurant.com/DailyDeal and apply the promo code “WOW” when prompted at checkout, the certificate(s) will be emailed to the buyer for printing and immediate use. Diners present their Restaurant.com gift certificate upon arrival at their chosen restaurant, which is then honored on-site and deducted from the total dining bill.
“Restaurant.com has been in business for more than 10 years and while that may make us pretty ‘old’ in web years, one thing that never gets old is saving money on 35,000 gift certificate choices valid at great restaurants across the country. What could be better than enjoying a night out with friends and family and indulging in delicious food and quality service, all while supporting local restaurants and saving money? Now that’s a deal!” said Chessick.