The Celebration of the Gift of Giving Returns with Restaurant.com’s Feed It ForwardCompany’s Award-Winning Program Enables Consumers to Give Away FREE Restaurant.com eGift Cards
November 22, 2011
Arlington Heights, Ill., Nov. 22, 2011—Restaurant.com today announced its holiday giving program, Feed It Forward, returns for a fourth year. Feed It Forward enables participants to give away free $10 Restaurant.com eGift Cards now through Christmas Day. Individuals can give up to 40 gifts per day to family, friends, co-workers, neighbors or anyone who deserves a kind gesture. Giving comes from the heart and creates a powerful sense of joy (watch the video). “Feed It Forward was launched in response to the tough economic times with the understanding that there is a hidden emotional gem in giving to others. This is about celebrating the gift of giving,” said Cary Chessick, CEO of Restaurant.com. “We’ve created this free gifting opportunity so that everyone can share in the holiday spirit. They can give to friends, give to family, give to neighbors and give to colleagues, teachers, and families in the military. Anyone can visit the site now through Christmas Day and send good cheer to the important people in their lives.” To send free $10 Restaurant.com eGift Cards, visit www.Restaurant.com/FeedItForward and log in with either a Restaurant.com or Facebook account. Givers can access their Gmail or Yahoo accounts to select people for their gift list, or enter email addresses manually. Feed It Forward eGift Cards are sent to the selected recipients via email with a personalized template and note from the giver. Recipients can redeem the eGift Cards through the Feed It Forward site, choosing dining destinations from more than 10,000 participating Restaurant.com restaurants nationwide. There is no expiration date on the Feed It Forward $10 Restaurant.com eGift Cards. “Restaurants are the social centers of our communities, the places we gather to break bread and celebrate with family and friends,” said Chessick. “We are proud to be able to join forces with more than 10,000 Restaurant.com restaurants to help this nation experience the joy of giving to others.” The Feed It Forward site includes treasured stories of giving, gratitude and inspiration from givers and recipients across the country. “We share these stories as they have been an inspiration to us and they both capture and spread happiness while representing the true holiday spirit,” said Chessick. There are some enhancements to Feed It Forward 2011, including:
In the first three years of Feed It Forward, the Restaurant.com community gave away more than $32 million in Restaurant.com eGift Cards. Visit www.Restaurant.com/FeedItForward to participate in the giving celebration and to learn more about Feed It Forward. Also, visit http://press.restaurant.com for stories, testimonials, fact sheets, FAQs and images.
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