Story Slug(s): Online Shopping, Economy, Holidays, Black Friday

Title: Online holiday initiative to give away $30 million worth of restaurant gift certificates nationwide.

VIDEO AVAILABLE (to save file locally: right click play button and select 'Save Target As' prior to viewing)

Information: Leading online restaurant gift certificate provider, Restaurant.com will offer an unprecedented $30 million in free restaurant gift certificates to consumers nationwide this holiday season in an effort to defy the economic downturn and promote the spirit of giving. Beginning Nov. 26 and running through Christmas Day, consumers can give up to three free $10 gift certificates everyday for 30 days to anyone of their choice – friends, family, co-workers and more, near and far.

The initiative, called “Feed It Forward,” is built upon a single giving Web site Restaurant.com/FeedItForward, http://www.restaurant.com/FeedItForward, that is stocked with a total of three million, $10 Restaurant.com gift certificates totaling $30 million. The site allows gift givers to choose who to give to and gift recipients to decide where to dine among more than 5,000 participating restaurants nationwide with the goal to inspire consumers to come together during a time when so many are struggling. “We can let recent setbacks dampen our holiday spirit, or we can choose to stand up, give from the heart and brighten the days of many people near and far,” said president and CEO of Restaurant.com Cary Chessick.

A full "Feed It Forward" press kit (press release, fact sheet, CEO letter, biography) is available at http://press.restaurant.com/press_kits.cfm?presskit_id=50.   

B-roll contains:
• Executive sound bites from Restaurant.com CEO, Cary Chessick
• Feed it Forward screen shots
• Restaurant owner sound bites
• Restaurant.com customer sound bites
• Restaurant b-roll, exterior and interior shots
• Restaurant.com gift certificate redemption and printing shots

Shot list:
• Explanation of “Feed it Forward” by Restaurant.com CEO, Cary Chessick
• Explanation of how “Feed it Forward” works by Resturant.com CEO, Cary Chessick
• Screen shots of “Feed it Forward” URL and giving site; demonstration of how to use
  site, give and redeem $10 gift certificate
• Restaurant owner commentary on the “Feed it Forward” from Derek Hanley, owner of  
  Peggy Kinnane’s Restaurant and Pub
• Restaurant.com consumer commentary on “Feed it Forward” with restaurant setting
• Exterior and interior restaurant shots; diners eating and being served
• Kitchen and food shots
• Printing Restaurant.com gift certificate 
• Diner redeeming gift certificate at restaurant

B-roll length: 07:34

Courtesy: Restaurant.com

 

Media Contact: Jeff Conlin, 847-481-5518, jconlin@restaurant.com

Hardcopy on DVC Pro or Betacam SP available upon request by calling or emailing Dan Derdzinski, Affiliated Media, 312-670-7200, dderdzinski@affiliatedmedia.net.