Restaurant.com and ExactTarget, a leading provider of on-demand one-to-one marketing solutions, have announced today a new integration of services that provides marketers with high-value, low-cost restaurant gift certificates. Through the integration, marketers can now add restaurant gift certificates as incentives to interactive campaigns to convert browsing shoppers into buying customers.
 

Marketing executives feeling the pinch of a tough economy and reduced budgets need to spend their dollars wisely. That’s why Restaurant.com is encouraging them and others to pay heed to the wholesale savings now available through its new business-to-business Web site. The company today has launched http://CorporateSales.Restaurant.com where $25 gift certificates are available for $10 or less, a cost that packs 60-percent added value that’s valid at thousands of restaurants nationwide.